The dating app Hater is based on a concept that individuals who have less optimistic worldviews, and more subversive ways of connecting to people, will likely take interest in.
The app is the first of its kind and allows people to bond over the things they mutually hate. It works by showing users a variety of topics (the app currently has over 2,000) and they are able to swipe down for hate, up for love, right for like and left for dislike – with there also being a neutral option. As people swipe, they are matched with people who have similar responses to the things that they love or hate. The app will soon be adding user-generated topics to the list of subjects that can be liked or disliked, but will be ensuring that no form of hate speech or discrimination is available in those subjects.
By using humor and an important basis for how people bond, the dating app Hater is able to stand out in a market that is now overflowing with app-based dating services.
Hate-Based Dating Apps
The Dating App 'Hater' Matches People Based on Mutual Dislikes
Trend Themes
1. Hate-based Matchmaking - Apps and services that connect individuals based on shared dislikes instead of traditional matchmaking techniques could disrupt the online dating industry by appealing to a new target market.
2. Topic-based Matching - Dating apps that allow users to select from an array of topics to match based on shared interests and dislikes could offer a unique experience and differentiate from existing dating platforms.
3. Humor-driven Dating - Dating apps that incorporate humor and unconventional methods of connecting individuals could create a unique user experience and disrupt the traditional online dating industry.
Industry Implications
1. Online Dating - Hate-based dating apps could appeal to a new target market and disrupt the traditional ways of connecting individuals through online dating platforms.
2. Social Networking - Topic-based matching apps could disrupt the social networking industry by enabling individuals to connect through their interests and dislikes.
3. Entertainment - Humor-driven dating apps could disrupt the entertainment industry by incorporating aspects of comedy and lightheartedness to connect individuals in unique ways.