With the #QuirkyMe dating ad series, new mobile dating app 'Loveflutter' is hoping to lure in personality-packed individuals, so that people can say farewell forever to boring dates. As a new dating service on the market, it's difficult to go up against other major sites and apps, but Loveflutter is attempting to tap into a more niche market by branding itself as a more quirky form of Tinder.
Instead of wordy profiles and photos, Loveflutter helps prospective dates connect by sharing one interesting fact about themselves, before their personal pictures are revealed. The print campaign for the #QuirkyMe campaign sums this concept up nicely, showing people with bags over their heads, decorated with intriguing designs and messages like "I used to be a spy" and "I have a real superpower."
Mysterious Dating App Ads
Loveflutter's Quirky Dating Ad Series Inspires Intrigue
Trend Themes
1. Quirky Dating - Loveflutter is trying to tap into a more niche dating market by branding itself as a more quirky form of Tinder.
2. Interesting Fact Connection - Loveflutter helps prospective dates connect by sharing one interesting fact about themselves, before their personal pictures are revealed.
3. Personality-packed Individuals - Loveflutter's #QuirkyMe dating ad series aims to lure in personality-packed individuals.
Industry Implications
1. Online Dating - Loveflutter is attempting to go up against major online dating sites and apps.
2. Mobile App Development - Loveflutter is a new mobile dating app on the market.
3. Advertising and Marketing - Loveflutter's print campaign for the #QuirkyMe campaign uses unique and quirky designs to draw attention to the app.