Apparently Cavalli couldn’t decide weather they wanted a brunette or blonde to star in their Roberto Cavalli Spring/Summer 2009 ad campaign, so they had Daria Werbowy assume both personas to keep everyone happy.
Photographed by Inez van Lamsweerde and Vinoodh Matadin, Daria Werbowy alternates between her natural brunette look and a platinum blonde makeover that channels screen siren Marilyn Monroe.
Daria is joined in the campaign by model Freja Beha Erichsen, who makes a cameo in three of the ads. The campaign was styled by Marie Amelie Sauve with hair by Luigi Murenu.
Brunette vs. Blonde Fashion Ads
Daria Werbowy Goes for Both in Roberto Cavalli S/S '09
Trend Themes
1. Dual Persona Advertising - Brands can capitalize on the idea of having models portray multiple personas, appealing to diverse consumer preferences and keeping everyone happy.
2. Channeling Iconic Figures - Using famous personalities as inspiration can create a nostalgic and captivating advertising campaign, as seen with Daria Werbowy channeling Marilyn Monroe.
3. Collaborative Campaigns - Incorporating multiple models in an ad campaign can create intrigue and variety, increasing the campaign's overall impact.
Industry Implications
1. Fashion Advertising - The fashion industry can take advantage of dual persona advertising to showcase different looks and capture a wider audience.
2. Beauty Products - Beauty product brands can explore using iconic figures as inspiration for their campaigns to evoke nostalgia and attract attention.
3. Haircare - Haircare brands can collaborate with models who can transform their look, showcasing the versatility and transformative power of their products.