Many luxury brands are just as interested in selling a lifestyle aesthetic as they are clothing, and the Daria Werbowy Ferragamo Fall 2011 ad campaign is living proof of that.
The Daria Werbowy Ferragamo ad campaign was shot by Swedish photographer Mikael Jansson and exudes a strong and present confidence in each shot. Whether it features Daria Werbowy perfectly perched, legs glistening through stockings, looking every bit the part of an old money, gorgeous society woman, or if it's a couples shot of Werbowy with a male model standing casually on a luxurious waterfront property.
The key to the Daria Werbowy Ferragamo ad campaign is Mikael Jansson's ability to combine sensuality with elegance. Daria Werbowy dominates the shoot and makes it easy to see why the Ukranian-Canadian model has been able to represent some of the fashion industry's biggest companies, including Lancome, Prada, Yves Saint Laurent, Roberto Cavilli, Louis Vuitton, Versace, Gucci, and Chanel, just to name a few.
The Daria Werbowy Ferragamo ad campaign is available online and in print now.
Sophisticated Sensual Photography
The Daria Werbowy Ferragamo Fall 2011 Ad Campaign is Stylish
Trend Themes
1. Luxury Lifestyle Advertising - The Daria Werbowy Ferragamo ad campaign showcases the trend of luxury brands selling a lifestyle aesthetic alongside their clothing, presenting an opportunity for disruptive innovation in advertising strategies.
2. Sensual Elegance Photography - Mikael Jansson's ability to combine sensuality with elegance in the Daria Werbowy Ferragamo ad campaign reflects a trend towards sophisticated and alluring photography, offering an opportunity for disruptive innovation in fashion photography techniques.
3. Model Brand Representation - The choice to feature Daria Werbowy, who has represented numerous fashion industry giants, in the Ferragamo ad campaign highlights the trend of models becoming brand ambassadors, suggesting an opportunity for disruptive innovation in model-brand collaborations.
Industry Implications
1. Fashion Advertising - The Daria Werbowy Ferragamo ad campaign exemplifies the trend of luxury brands using advertising as a means to sell a lifestyle, opening up opportunities for disruptive innovation in marketing and advertising strategies in the fashion industry.
2. Fashion Photography - Mikael Jansson's photography style in the Daria Werbowy Ferragamo ad campaign signifies a trend toward sensual elegance in fashion photography, creating possibilities for disruptive innovation in photography techniques and aesthetics.
3. Modeling - The inclusion of Daria Werbowy, a highly sought-after fashion model, in the Ferragamo ad campaign suggests a trend of models becoming brand representatives, opening doors for disruptive innovation in model-brand collaborations and influencer marketing.