The Dansk Magazine Keeping Up editorial forms a part of the publication's Spring/Summer 2014 issue. Model Tess Helfeuer is at the centre of the production which was executed and captured on behalf of photographer Lowe H Seger.
Seger kept with spring and summertime motifs by placing Helfeuer in front of faded pink and blue backdrops. The pastel shades blended in well with stylist Toby Grimditch's inclusion of puffy ballerina skirts, shimmery prom dresses and chunky bright yellow heels.
Despite these offbeat ensembles, Grimditch also added prim, proper elements to Keeping Up. This came through the images by way of button-up shirts and a fitted blazer, making Helfeuer appear ready for work albeit the dreamlike setting.
Prim Pastel Editorials
The Dansk Magazine Keeping Up Photoshoot is Preppy and Pale
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