Sulvam and Danner work in collaboration on a special collection entitled Danner-S, designed specifically for the Fall/Winter 2022 season. To showcase the new designs, the duo cast a selection of seniors to style the new collection. They are pictured taking phone calls on a flip phone, sipping on bubble tea, and listening to music from decade-old headphones that are connected to an Apple dongle.
The new designs are timelessly crafted to naturally fit the models. It does not fall short on material quality, premium cuts, and oversized co-branding details throughout, especially on the left sleeve and hems. Some of the notable items include wool overcoats, white flight jackets, plaid jackets, corduroy suits, hooded corduroy trench coats, and much more.
Collaborative Senior-Modeling Fashion
Sulvan and Danner Join Forces on the Danner-S Collection
Trend Themes
1. Senior-modeling Fashion - Opportunity to disrupt traditional fashion industry by incorporating older models into advertising campaigns and designing clothes for their specific body types.
2. Collaborative Design - Collaborations between fashion brands and non-fashion brands (such as Danner) provide opportunities for unique and unexpected product lines.
3. Timeless Design - Designing clothes that have a classic style and naturally fit all body types creates a market for long-lasting, versatile clothing.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional standards of beauty and age by incorporating senior-modeling and creating timeless designs.
2. Outdoor Apparel - Collaborations between fashion brands and outdoor apparel brands, like Danner, can create unique and practical clothing options for outdoor enthusiasts.
3. Senior Lifestyle Products - Collaborations between fashion brands and tech companies can create senior-friendly lifestyle products, such as headphones with Apple dongles and flip phones designed for seniors.