The Canadian Breast Cancer Foundation launched a new campaign that uses fruit to warn consumers about the dangers of cancer. While most women know that they should check their breasts for signs of cancer, many forget to do so on a regular basis. This new campaign uses a clever tactic to remind women about the importance of regular check-ups.
As part of its 'Don’t Forget to Check' campaign, the Canadian Breast Cancer Foundation has taken a number of cantaloupe and honeydew melons and turned them into breasts. Each melon features a strategically placed sticker that reminds consumers about the dangers of cancer. While the idea may seem unusual, the creative campaign has certainly caught the eye of shoppers.
Though the new campaign, the Canadian Breast Cancer Foundation hopes to spread the message of self-care and cancer awareness.
Fruity Breast Cancer Campaigns
This Campaign Uses Melons to Warn About the Dangers of Cancer
Trend Themes
1. Creative Awareness Campaigns - Companies are leveraging creativity to increase awareness of health issues, providing opportunities for novel, out-of-the-box campaigns that drive social impact.
2. Fruit-themed Awareness - Using fruits to convey a message of disease prevention is a growing trend. Industries may find other ways to use fruit in awareness campaigns to raise awareness and promote healthy living.
3. Humanizing Health Issues - Humanizing health issues through the use of tangible objects like fruits creates a sense of accessibility and approachability for people that can help drive preventative habits and behavior change.
Industry Implications
1. Healthcare - Healthcare organizations can leverage awareness campaigns like this one to promote disease prevention and behavioral change that is rooted in creative, impactful tactics.
2. Food and Beverage - The food and beverage industry may find opportunities in leveraging the fruit-themed awareness campaign tactic to promote healthy living and create new product lines that are transparent about natural ingredients, continuing the initiative of preventative behaviors.
3. Marketing and Advertising - Marketing and Advertising agencies can tap into the trend of humanizing health issues and using creativity for campaigns to further reach and impact for clients while addressing the social responsibility aspect of their work.