NBA player Damian Lillard collaborated with adidas and clothing brand Oaklandish for his Lillard 1 sneaker line. The signature sneakers are a nod to his hometown of Oakland, California -- representing the city's tree logo on the shoes' tongue and soles.
The 'All Gas, No Breaks' colorway displays those words on the bottom of each sole while the inner sole flashes an "okay" hand symbol. The sneakers are displayed in a cblack, white and yellow palette while their rubber sole has a white and color-speckled design. The TECHFIT tongue provides added support and fit as the entire shoe was originally created with basketball players in mind.
While Damian Lillard is a Portland Trail Blazer, the throw-back collaboration to his hometown is definitely appreciated by original fans in Oakland.
Californian NBA Sneakers
Damian Lillard Collaborated with adidas to Create This Oakland Colorway
Trend Themes
1. Hometown Pride Sneakers - The collaboration between Damian Lillard, adidas, and Oaklandish showcases the potential for branded hometown pride sneakers in collaboration with local clothing brands.
2. Athlete-clothing Brand Collaborations - The partnership between Damian Lillard and Oaklandish highlights the opportunity for athlete-clothing brand collaborations to create unique, locally-inspired products.
3. Personalized Signature Sneakers - The Lillard 1 sneaker line displays the potential for personalized signature sneakers that represent an athlete's hometown and personal style.
Industry Implications
1. Athletic Footwear - The Lillard 1 shoe collaboration emphasizes the opportunities for athletic footwear brands to partner with local clothing brands and professional athletes to create unique products in expanding markets.
2. Sportswear - The collaboration between Damian Lillard and Oaklandish highlights the potential for sportswear and athleisure brands to partner with athletes and create locally-inspired apparel.
3. Athlete-driven Fashion - The Lillard 1 sneaker line represents the potential for athlete-driven fashion and the opportunity for professional sports stars to leverage their hometown roots in fashion collaborations.