Despite being just 19 years old, Daisy Marquez has amassed an impressive online following in just a couple of years, with almost 950 thousand YouTube subscribers and nearly one million Instagram followers.
For the most part, the Millennial makeup guru shares informative tutorials on extravagant looks, reviews of cosmetics and fashion products, fun challenges, and the occasional lifestyle vlog that offers her followers a peak into her daily life. Marquez has also posted about her experience as an undocumented immigrant from Mexico as a small child.
As her response follows the severe discrimination many other Dreamers like her have faced in the United States, Marquez offers a unique perspective to younger viewers that highlights a personal story and helps to shed some light on the struggles they continue to face.
Dreamer Makeup Gurus
Daisy Marquez Shares Beauty Tutorials and Her Immigration Experience
Trend Themes
1. Immigration-inclusive Beauty Industry - Beauty companies can tap into the growing demand for inclusivity by creating products that cater to immigrant communities and partnering with influencers like Daisy Marquez to promote them.
2. Vlogger Activism - More content creators are using their platforms to share social and political messages, presenting opportunities for brands to collaborate on campaigns that align with their values and resonate with consumers.
3. Authentic Storytelling - Audiences respond positively to creators who are willing to share their personal experiences and perspectives, creating opportunities for influencers to establish deeper connections with followers and create content that speaks to diverse audiences.
Industry Implications
1. Beauty - Beauty brands can promote social justice, inclusivity and diversity through marketing campaigns, product lines and influencer partnerships that showcase the unique stories and struggles of immigrant makeup enthusiasts.
2. Media & Entertainment - Through collaborations with influencers like Daisy Marquez, media companies and networks can bring attention to important social issues while also creating compelling and relatable content that resonates with younger audiences.
3. Technology - Advances in technology and automation can help businesses leverage audience data to create more authentic and targeted messaging, providing opportunities for brands to connect with consumers in meaningful ways.