The Dairy Farmers Thick & Creamy yogurt range is being expanded by the brand with a series of products for the Australian market that are arriving to coincide with the summer season.
The new yogurts include the Slightly Sweet and limited-edition Guava & Lime flavors, which are launching in 600-gram and 150-gram pots, respectively. The Slightly Sweet variety contains less sugar than alternatives to make it a great lower sugar option, while Guava & Lime is perfect for enjoyment on its own or in recipes for summertime desserts.
Head of Yogurt and Culinary at Bega Dairy and Drinks Anne Dowsley spoke on the new additions to the Dairy Farmers Thick & Creamy yogurt range saying, "Here for a good time, not a long time, ‘Guava & Lime’ is a unique and delicious tropical citrus flavour sensation. The ‘Slightly Sweet’ flavour will be a great addition to our core range offering customers a perfectly balanced sweet, mild and creamy taste."
Flavorful Australian Yogurts
Dairy Farmers Thick & Creamy Now Includes Two New Products
Trend Themes
1. Flavorful Yogurt Innovation - Innovative flavors such as limited-edition Guava and Lime provide an opportunity for yogurt brands to differentiate themselves and appeal to more adventurous taste buds.
2. Health-conscious Yogurt - The introduction of a lower sugar option in the Slightly Sweet flavor taps into the trend of consumers seeking healthier yogurt options, presenting an opportunity for brands to cater to this market.
3. Summer Season Yogurt Offerings - Releasing seasonal summer flavors like Guava and Lime aligns with the trend of consumer preferences for seasonal and limited-edition offerings, creating a potential for increased sales during this time.
Industry Implications
1. Dairy - Dairy companies can take advantage of innovative yogurt flavors to differentiate their products and attract consumers, especially those who are looking for healthier options.
2. Food and Beverage - The food and beverage industry has an opportunity to capitalize on the seasonal and limited-edition trend by releasing new flavors during certain times of the year, such as the summer season.
3. Retail - Retailers can benefit from the trend of consumers seeking out unique and interesting limited-edition products by stocking innovative yogurt flavors and promoting them in-store and online.