Looking to stand out from the other dairy brands on the market, the Tere Dairy Company packaging has a vibrant color scheme that helps to visually draw the eye of the consumer.
Products from the same brand often have a similar branding approach, but the Tere Dairy Company packaging takes this to the next level with branding that seems to visually connect across the product line.
Designed by the Siim Laanemäe creative agency, the packaging helps to make a visual statement in the dairy case to maintain as much shelf space as possible both physically and visually.
The various products included in the Tere Dairy brand design includes milk, curd cream, yoghurt, curd paste, kissel, kefir, cottage cheese and pudding.
Bubbly Dairy Branding
The Tere Dairy Company Packaging Visually Connects Products for Consumers
Trend Themes
1. Connected Branding - Creating packaging and branding that visually connects products across a brand to stand out and improve product recognition and loyalty.
2. Vibrant Color Schemes - Using bright and eye-catching colors in packaging design to capture the attention of consumers and differentiate from competitors.
3. Maximizing Shelf Space - Designing packaging that not only stands out visually but also helps to maximize the use of shelf space in stores for better product placement and visibility.
Industry Implications
1. Dairy - Opportunities for dairy companies to create visually connected branding and packaging to differentiate their products and increase recognition among consumers.
2. Food and Beverage - Innovative approaches to packaging design and branding could be applied to other food and beverage products to improve shelf space utilization and capture consumer attention.
3. Retail - Retailers could benefit from understanding how packaging design can impact product placement and consumer purchasing decisions to improve sales and profitability.