While group buying sites such as Groupon mean great deals for consumers and a low risk/low cost opportunity to try new products and services, they also lead to information overload. How does a motivated deal-seeker keep track of it all?
Enter Urban Spoils, a daily deal aggregator. Think of it as Tweetdeck for group buying. One easy-to-read e-mail highlights the deals you want to see by region and personal preference. Urban Spoils recommends daily deals from group buying leaders such as Groupon, Tippr and Living Social in 80 U.S. markets.
Daily Deal Aggregators
Urban Spoils Helps You Sift Through the Savings
Trend Themes
1. Daily Deal Aggregators - The rise of daily deal aggregator platforms like Urban Spoils presents an opportunity for businesses to reach a wider audience and increase sales through strategic partnerships and targeted marketing campaigns.
2. Group Buying Information Management - The overload of information from group buying sites creates a demand for innovative solutions like Urban Spoils, opening up opportunities for developers to create personalized deal management tools and platforms to help consumers keep track of the best deals.
3. Region-specific Deal Recommendations - The emergence of deal aggregators like Urban Spoils highlights the potential for localized marketing strategies and partnerships to offer consumers personalized recommendations, creating new opportunities for businesses to connect with customers in specific regions.
Industry Implications
1. E-commerce - The growth of daily deal aggregation platforms presents an opportunity for e-commerce businesses to expand their reach and increase sales by offering exclusive deals through these platforms.
2. Technology - The development of innovative deal management tools and personalized platforms like Urban Spoils creates an opportunity for technology companies to harness data analytics and machine learning algorithms to provide users with targeted deal recommendations.
3. Marketing and Advertising - The demand for personalized deal recommendations from aggregators like Urban Spoils opens up new opportunities for marketing and advertising agencies to help businesses create effective targeted campaigns and reach their desired audience.