For a few years now, fans of fruit-infused vodka water have been sipping Mom Water and now, the team behind these popular canned beverages is introducing Dad Water. At launch, the new product is being introduced in four non-carbonated, fruit-infused tequila water flavors, each of which sports a different name and personality. While Tom is a lime and tequila flavor, Rodney brings blood orange and tequila together. Also in the lineup are Steve and Gary, all of which come in at 5.25% ABV with zero carbonation, zero carbs and zero sugar.
Three of these newly debuted, personality-packed cans were named after the dads of the founders and the last one was inspired by Dad Water’s community on social media.
Fruit-Forward Tequila Cocktails
Dad Water is Personality-Packed Fruit-Infused Tequila Water
Trend Themes
1. Fruit-infused Alcoholic Beverages - Disruptive innovation opportunity: Develop new flavors and combinations of fruit-infused alcoholic beverages to cater to different tastes and preferences.
2. Personalized Branding - Disruptive innovation opportunity: Create products with personalized branding that evoke a strong emotional connection with consumers.
3. Low-alcohol, Low-carb Beverages - Disruptive innovation opportunity: Develop innovative low-alcohol, low-carb beverage options to cater to health-conscious consumers.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Incorporate fruit-infused options into traditional alcoholic beverage offerings to attract a wider consumer base.
2. Bottled Water Industry - Disruptive innovation opportunity: Launch fruit-infused tequila water as a new and unique segment within the bottled water market.
3. Social Media Marketing Industry - Disruptive innovation opportunity: Leverage social media communities to inspire and develop new product ideas based on consumer preferences.