Knowing that many moms are the ones buying subscription kits for kids, Cooper & Kid decided to go in the complete opposite direction, offering boxes brimming with dad and kid activities.
Inside a single box, there are multiple gender neutral activities that encourage education through hands-on discovery. To unify the six to nine activities in the box, the Cooper Kits are assigned themes like Science as Magic or Ironkid Decathalon. For example, the theme of air travel could be translated through toys, crafts, games, a dinner menu and a bedtime story to conclude a fun-filled day. Beyond the box, Cooper & Kid also points out additional online resources to direct box recipients towards more fun.
Appealing to both dads and kids, the Cooper Kit is a fantastic way to encourage bonding and learning without extensive activity planning.
Fatherly Playtime Kits
The Cooper Kit Supplies Monthly Dad and Kid Activities
Trend Themes
1. Father-kid Subscription Kits - Offering monthly subscription boxes full of hands-on, male-bonding activities for fathers and kids.
2. Theme-based Learning Kits - Assigning themes like Science as Magic to unify multiple gender-neutral activities in a single box.
3. Enhanced Learning Resources - Providing fun online resources and activities to box recipients to promote bonding and learning beyond the box.
Industry Implications
1. Subscription Box Industry - There is an opportunity for companies to create gender-neutral subscription boxes that promote bonding and learning for fathers and kids.
2. Edtech Industry - EdTech companies can partner with father-kid subscription box companies to provide additional online resources and promote further learning and engagement.
3. Toy and Game Industry - This industry can develop gender-neutral activities and games that encourage hands-on learning and bonding experiences between fathers and kids.