Sportswear brand Roxy and New York-based designer Cynthia Rowley have joined forces to create a limited-edition ski and swim collection. The line celebrates the love of board riding - both in the water and on the slopes - and encourages beginners and professionals alike to get on the board and have a good time.
The Rowley x Roxy collection features 25 pieces and boasts floral and brightly-colored patterns. The line offers all the surfing and snowboarding essentials - from puffer jackets, swimsuits, ski pants to wetsuits. Each piece comes complete with a Cynthia Rowley x Roxy stamp.
Olympic gold medalist Chloe Kim and surf champion Kelia Moniz have been chosen as the collection's face to launch the collection.
Board Riding Apparel Collections
Roxy and Cynthia Rowley Have Joined Forces in a Sports Collection
Trend Themes
1. Board Riding Apparel Collections - Collaborations between sportswear brands and fashion designers to release unique collections of clothes and accessories for board riding enthusiasts.
2. Limited-edition Sports Collections - The trend of releasing limited-edition sports collections that feature unique designs and styles to appeal to a specific audience.
3. Celebrity Endorsements for Sportswear Brands - The rise of sportswear brands partnering with athletes and sports personalities to endorse their collections and appeal to a wider audience.
Industry Implications
1. Sports Apparel Industry - Companies in the sports apparel industry that can collaborate with fashion designers to release unique collections for specific sports and activities.
2. Fashion Industry - Designers and brands in the fashion industry that have the potential to collaborate with sportswear brands to release limited-edition collections for board riding enthusiasts.
3. Athlete Endorsement Industry - Agencies and platforms that connect sportswear brands with athletes and sports personalities for endorsements and collaborations to reach a wider audience.