The Martin Agency created these unique posters for the Global Cycling Event, which takes place in Richmond Virginia. The posters are staged like the Civil War which had multiple battles take place in the same location as the Global Cycling Event.
The posters are authentic through the use of black and white pencil-drawn characters. Each poster features a clan of cyclists that look as though they are charging into battle. There is even a humorous aspect to the images as one picture shows a man who has fallen off his bike being trampled by the other cyclists -- after all war can't stop for one casualty.
On a serious note, the images prove to be a highly creative way to incorporate the location with the particular event.
Civil War Cycling Ads
The Global Cycling Event is Promoted with War-Like Imagery Based on Location
Trend Themes
1. Location-based Event Promotion - Using war-like imagery based on the location of an event to create impactful advertising.
2. Authentic Black and White Artwork - Utilizing pencil-drawn characters in black and white to create visually appealing and distinctive posters.
3. Humorous Visual Messaging - Incorporating humor in the advertising by showcasing a humorous aspect of the event while maintaining the seriousness of the location.
Industry Implications
1. Event Marketing - Applying creative advertising techniques to promote location-based events.
2. Art and Design - Exploring the use of authentic black and white artwork in advertising campaigns.
3. Entertainment - Using humorous visual messaging to engage and entertain the audience during event promotions.