I love the "carpe diem" attitude the CXCITY 'Midnight Movers' Fall/Winter 2010 collection takes. The streetwear line is packed with nightlife all-star attire, from graphic tees to fleece jackets and denim. The lookbook juxtaposes shots from the collection with quotes that'll inspire anyone to get up off the couch and start living.
See more shots from the CXCITY 'Midnight Movers' collection above.
Implications - While attractive imagery is a must for ad campaigns, businesses are looking to take it one step further with idioms. Powerful words can bring out the allure of a product, its concept and inspire consumers. Phrases that have an impact are a great way for brands to portray the company's attitude and belief in what they're selling outside of flashy imagery.
Carpe Diem Lookbooks
CXCITY 'Midnight Movers' F/W '10 Collection is for Nightlife All-Stars
Trend Themes
1. Idiomatic Advertising - Using powerful words and phrases in ad campaigns to evoke an emotional response and inspire consumers.
2. Expressive Lookbooks - Creating lookbooks that combine visually appealing imagery with impactful quotes to convey the brand's attitude and concept.
3. Nightlife-inspired Streetwear - Designing fashion collections that capture the essence of nightlife and cater to the preferences of nightlife all-stars.
Industry Implications
1. Advertising - Incorporating idiomatic advertising techniques to create more engaging and memorable campaigns.
2. Fashion - Utilizing expressive lookbooks to showcase clothing collections and emotionally connect with customers.
3. Streetwear - Creating streetwear brands that specifically target the nightlife scene and cater to the style preferences of nightlife enthusiasts.