Japanese automobile manufacturer Mazda has revealed its new CX-50, a rugged four-wheel-drive SUV that presents a significant challenge to the popular Subaru Forester.
According to the company, the CX-50 is the first of five Mazda SUV models that will be targeted directly towards consumers who live "active and outdoor lifestyles." Made specifically for the American market, the CX-50 comes equipped with Mazda's new Intelligent Drive Select feature, allowing drivers to switch between various drive modes depending on the terrain they are tackling.
In terms of power, customers will have the option to choose between a naturally aspirated or turbocharged version of Mazda's 2.5-litre Skyactiv-G petrol engine. Both engines are combined with a six-speed automatic gearbox and, later, can be upgraded with electrified options.
Rugged High-Tech SUVs
Mazda Unveils CX-50, its New 4x4 Crossover SUV Built for the American Market
Trend Themes
1. Rugged Suvs - Automakers can innovate by creating high-tech SUVs that cater to consumers with active and outdoor lifestyles.
2. Intelligent Drive Select - Automakers can implement intelligent drive select features in their vehicles to enhance the driving experience and tackle different terrains.
3. Electrified Powertrains - Automakers can offer hybrid or fully-electric powertrain options to provide more eco-friendly and efficient vehicles.
Industry Implications
1. Automotive Industry - Automakers can innovate their SUV designs, features, and powertrains to meet the demands of consumers with active and outdoor lifestyles.
2. Outdoor and Adventure Retail Industry - Retailers can leverage the popularity of rugged SUVs built for outdoor adventures by offering related products and services catering to these consumers.
3. Green Transportation Industry - Manufacturers can focus on developing more efficient, eco-friendly powertrain options to contribute towards the growing demand for sustainable transportation.