Gifpop! is taking gifs off the Internet and making them IRL with their platform for customized cards. Thanks to lenticular printing and a successfully funded Kickstarter project, your holiday cards could be more unique than ever before.
From Rachel Binx and Sha Hwang of custom jewelry company Menshu, the customized cards can contain the gif of your choosing. After uploading your gif to the Gifpop! site, you simply choose the frames and order your cards (which come in a range of sizes).The duo is also partnering with different artists to release limited edition prints of their work on the cards.
Lenticular printing is a technology that's been around since the 1940s, but has primarily been used in children's toys.
Personalized GIF Cards
With Gifpop! You Can Send Customized Cards with Real Life GIFs on Them
Trend Themes
1. Personalized Lenticular Printing - Incorporating lenticular printing in personalized products like cards and merchandise provides a disruptive innovation opportunity for creative and personalized marketing strategies.
2. Offline Gifs - Bringing GIFs out of the digital space and into physical products like customized cards opens up opportunities for unique and creative gifting options.
3. Limited Edition Art Prints on Cards - Partnering with artists to release limited edition prints of their work on customized cards offers a new and unique way for artists to reach their audience while also providing consumers with unique and collectible products.
Industry Implications
1. Printing Industry - Integrating lenticular printing technology into mass production of personalized products has the potential to revolutionize the printing and advertising industry.
2. Greeting Card Industry - Incorporating personalized lenticular printing technology provides a new way for greeting card companies to offer unique and personalized products to their consumers, disrupting the traditional greeting card industry.
3. Art Industry - Partnering with artists to create limited edition art prints on customized cards provides new opportunities for artists to reach their audience and expand their market while also offering unique and collectible products for consumers, disrupting the traditional art industry model.