Puzzle Makeup prioritizes inclusivity by giving power to consumers over which shade they purchase with this customizable foundation. Recognizing that "you're more than just a shade number," the brand strives to find you the perfect shade fit and one can obtain it through a streamlined process.
Puzzle Makeup requires a quick, no-makeup selfie to use as a guide to finding each individual's right shade. The customizable foundation boasts a weightless formula that can blend effortlessly and provide "flawless, natural coverage." The brand prioritizes organic ingredients for its customizable foundation. Additionally, individuals are welcome to opt in or out of SPF30 protection that can be included in the unique formula of the product. You may also order the brand's "mature formula" which Puzzle Makeup recommends for those aged 30 and up.
Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
Trend Themes
1. Customized Foundations - Puzzle Makeup is offering personalized shade matching and a bespoke foundation formula for each customer, catering to the diverse needs and preferences of all consumers.
2. Inclusive Beauty - The rise of customized foundations signals a shift towards inclusivity and empowering consumers to take control of their own beauty regimens.
3. Clean Beauty - With a focus on organic and eco-friendly ingredients, customizable foundation brands like Puzzle Makeup are tapping into consumer demand for sustainable and clean beauty options.
Industry Implications
1. Cosmetics and Personal Care - The cosmetics and personal care industry is being disrupted by the rise of customizable foundations, providing opportunities for brands to appeal to diverse customers and innovate personalized beauty products.
2. Retail and E-commerce - Customizable foundation brands like Puzzle Makeup are disrupting the retail and e-commerce beauty landscape, offering consumers a more personalized shopping experience and challenging traditional brick-and-mortar stores and online beauty retailers.
3. Beauty Tech - As customized foundation brands leverage technology to analyze individual skin tones and preferences, the beauty tech industry has the potential to create new solutions for personalized beauty products.