Sarah Krasley is a technologist, designer and innovative business woman who created a custom swimwear business to solve her dissatisfaction with a lack of female-focused designs. This made-to-order fashion business is an offshoot of Krasley's consulting company, Unreasonable Women. Though it may sound negative, the company name is a satire on the unrealistic woman's body shape that fashion designers seem to work around.
Instead of fitting your body into a pre-made model, Swimwear X creates bathing suits to fit each individual's unique attributes. The business uses big data to determine the major problem spots in women's swimsuit design and finds solutions to these issues. It features a range of basic designs that work for different body types, like tankinis, bikinis, one-pieces and high-waisted bottoms.
After a run as a pop-up shop that fits individual women, the company plans on learning from data collected and hopes to create an e-commerce platform. The custom swimwear business will takes size and measurements into account, appealing to women with varying body shapes.
Data-Driven Custom Swimwear
Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
Trend Themes
1. Data-driven Customization - Using big data to create personalized swimsuits based on individual body attributes presents opportunities for disruptive innovation in the fashion industry.
2. Female-centric Designs - Addressing the dissatisfaction with lack of female-focused designs opens up possibilities for disruptive innovation in the swimwear industry.
3. E-commerce Transformation - Transitioning from a pop-up shop to an e-commerce platform fueled by data can lead to disruptive innovation in the online retail industry.
Industry Implications
1. Fashion - Using data-driven customization to create swimwear opens up disruptive innovation opportunities in the fashion industry.
2. Swimwear - Addressing the need for female-centric designs in swimwear presents opportunities for disruptive innovation in the industry.
3. Online Retail - Transforming into an e-commerce platform driven by data provides opportunities for disruptive innovation in the online retail industry.