Footwear brand Vans partnered up with creatives from The Flying Hawk Studio and Simple Union for a tri-pack of unique custom sneaker designs that celebrate Japanese culture via traditional iconography. The silhouettes in the mini collection are Vans' classic Slip-Ons, the Sk8-His and the Authentic Canvas shoe.
The tri-pack collection is dubbed 'Series of Craft And Cultural'and due to its limited-edition nature and aesthetic, the custom sneaker designs are more pricey than original Vans footwear at $252 USD. The monetary difference is surely a testimony toward the detail accuracy and the skilled craftsmanship that is injected into the sneaker designs by Vans and shoe customizers The Flying Hawk Studio and Simple Union.
Cultural Custom Sneaker Designs
Vans' New Capsule Boasts Traditional Japanese Drawings
Trend Themes
1. Custom Sneaker Designs - Disruptive innovation opportunities include collaborating with artists and designers to create unique and culturally-inspired sneaker designs.
2. Celebrating Japanese Culture - Opportunities for disruptive innovation are present in leveraging cultural iconography and traditional art forms to create products that resonate with consumers.
3. Limited-edition Collectibles - Innovative opportunities can be explored by creating limited-edition sneaker collections that appeal to collectors and enthusiasts.
Industry Implications
1. Footwear - Disruptive innovation can be seen in the footwear industry by creating customized and unique sneaker designs that cater to specific cultures and consumer preferences.
2. Art and Design - Opportunities for disruption exist in the art and design industry by collaborating with fashion brands to create custom sneaker designs that showcase traditional and culturally-inspired artwork.
3. Fashion and Retail - Innovative disruptions can be explored by partnering with brands and artists to create limited-edition sneaker collections that attract fashion-forward consumers and collectors.