Impish Lee is a New York-based boutique that produces custom intimates based on customer preferences. For many women it can be a challenge to find lingerie that not only fits properly, but also comes in stylish designs. This company provides a more personal way to shop for lingerie by putting the customer in change of the design.
Impish Lee's website features a revolutionary customizer that gives women the opportunity to design their very own lingerie. Customers can choose everything from the cut and style to the lining and fabric used to make their piece. The custom intimates are available in sizes 0 to 24, making them ideal for customers who often struggle to find garments that fit. The company even offers free remakes or returns within 30 day of purchase in order to make sure every customer is satisfied with their garment.
Impish Lee is indicative of an ongoing shift towards customization, particularly when it comes to everyday garments such as lingerie.
Customizable Lingerie Lines
This Company Designs Custom Intimates Based on Customer Preferences
Trend Themes
1. Customization of Everyday Garments - Impish Lee's customizable lingerie line exemplifies the trend of customization in everyday garments, providing an opportunity for disruptive innovation in the fashion industry.
2. Personalization in Lingerie Shopping - Impish Lee's customer-focused approach to lingerie shopping showcases the trend of personalization, creating opportunities for disruptive innovation in the retail industry.
3. Size-inclusive Custom Intimates - Impish Lee's size range of 0 to 24 highlights the trend of size inclusivity in custom intimates, paving the way for disruptive innovation that addresses the diverse needs of customers.
Industry Implications
1. Fashion Retail - The customizable lingerie trend presents disruptive innovation opportunities for the fashion retail industry to enhance customer experience through personalization.
2. E-commerce - Impish Lee's online customizer tool showcases a disruptive innovation opportunity for the e-commerce industry to provide personalized shopping experiences for customers.
3. Size-inclusive Fashion - The size range offered by Impish Lee's custom intimates suggests disruptive innovation opportunities in the size-inclusive fashion industry, catering to diverse body types and sizes.