American fashion imprint Praying works in collaboration with adidas on a new design iteration of the Supernova Cushion 7 sneaker model. It was showcased to the public on Instagram and features text accents all over the archival silhouette. It is made from a blend of recycled materials for a sustainable mindset, using production waste.
It is designed with heavy branding throughout the upper, resting on a clean white base foundation made from mesh. It is accented by the Three Stripes on the overlays and other paneling. Praying logos can be seen on the lateral side of the shoe along with the printed eyelet panels. It rests on top of the EVA midsole complete with more Praying emblems and rests on blue rubber outsoles.
Text-Adorned Contrasting Sneakers
adidas and Praying Join on the Supernova Cushion 7 Sneaker
Trend Themes
1. Sustainable Sneakers - The use of recycled materials in the design of sneakers presents opportunities for footwear brands to engage in sustainable fashion practices.
2. Text-adorned Sneakers - The addition of text accents all over archival silhouettes presents unique design opportunities for footwear brands to create visually striking sneakers.
3. Collaborative Design - Collaborations between fashion imprints and sportswear brands result in fresh, creative designs for sneaker enthusiasts.
Industry Implications
1. Footwear Industry - The sustainable and visually-striking design of text-adorned and recycled-material sneakers presents opportunities for footwear brands to attract eco-conscious and style-focused consumers.
2. Fashion Industry - Collaborative design between fashion imprints and sportswear brands presents opportunities for both industries to leverage their strengths to create engaging products for consumers.
3. Sustainability Industry - The use of recycled materials in the production of sneakers presents opportunities for companies in the sustainability industry to partner with footwear brands to reduce waste and promote eco-consciousness.