Basketball star Steph Curry is publicizing his love of candy with his new Curry 7 Sour Patch Collection sneakers.
Curry recently teamed up with Under Armor to create two pairs of the limited-edition candy-themed kicks. Just like the candy, the new sneakers come in neon green or neon peach hues. The inside of each shoe also features a Sour Patch Kids-branded print, along with Sour Patch logos and icons on the shoe's pull tab, the sock liner, and the heel backing.
The Curry 7 Sour Patch Collection sneakers originally debuted in China on November 11 and are will be available in the US as of November 29 from UA.com, Under Armor Brand Houses, and select retail partners.
Candy-Themed Basketball Kicks
Steph Curry Just Released the Curry 7 Sour Patch Collection Sneakers
Trend Themes
1. Candy-themed Fashion - This trend represents an opportunity for fashion brands to collaborate with candy companies and create limited-edition candy-themed clothing and accessories.
2. Celebrity Brand Collaborations - This trend suggests an opportunity for celebrities to partner with brands to create unique and limited-edition products that reflect their personal interests and style.
3. Branded Limited-edition Products - This trend highlights the potential for brands to release special, limited-edition products that cater to niche markets and tap into consumers' desire for exclusivity.
Industry Implications
1. Fashion - The fashion industry can capitalize on the candy-themed trend by creating clothing lines inspired by popular candy brands, appealing to the growing demand for unique and playful fashion items.
2. Sports and Athleisure - The sports and athleisure industry can partner with athletes to design and release limited-edition sneaker collections, leveraging the athletes' brand and fan base to drive sales and brand loyalty.
3. Promotional Products and Merchandise - The promotional products and merchandise industry can create custom branded products that tie in with popular candies or collaborate with candy companies to create limited-edition merchandise, providing unique and attention-grabbing promotional items.