Current/Elliot and Marni have teamed up to produce a line of jeans where laid back LA meets fashion-foward Milan. The range was designed by Serge Azria (or Current/Elliot) and Consuelo Castiglioni (of Marni).
The Current/Elliot and Marni denim features many styles of rolled-up boyfriend and relaxed fit jeans. From what we can see, the designers have eschewed the skinny look that has dominated the mainstream for several seasons. The collaboration will retail for $182-$509 (closer in price-point to Current/Elliot than Marni) at Marni stores as well as Barneys, Neiman Marcus and Saks Fifth Avenue. The collection is out in June, but click through the gallery to get a sneak peek.
Embroidery-Printed Denim
The New Current/Elliot and Marni Jeans are Boho Chic
Trend Themes
1. Embroidery-printed Denim - Opportunity for fashion brands to incorporate embroidery-printed denim into their collections, offering a boho chic aesthetic.
Industry Implications
1. Fashion - Fashion brands can explore the use of embroidery-printed denim to attract boho chic consumers.