The current Bottega Veneta Spring 2015 campaign displays bright, overexposed images to fans of the high end label. Photographer Nobuyoshi Araki put together these advertisements alongside models Saska de Brauw and Sung Jin Park, both of whom were captured in front of an urban Japanese landscape.
De Brauw and Park lounged about gritty brick walls and cracked roads in Araki's images. The metropolitan scene was all that was needed to showcase the latest Bottega Veneta collection, seen in mary jane heels, baggy harem pants and simple flat sandals.
With their hands intertwined, De Brauw and Park came across much like a chic couple. Considering the assortment of feminine apparel and menswear displayed, shoppers of both sexes will take up interest in this line.
Overexposed Style Campaigns
The Current Bottega Veneta Advertisements Display Illuminated Scenes
Trend Themes
1. Bright Ad Campaigns - Adopting a brighter, overexposed image style for campaigns can attract more attention and differentiate brands from their competitors.
2. Urban Lifestyle Imagery - Using urban landscapes in ad campaigns can appeal to younger, city-dwelling demographics and give a younger look to established brands.
3. Gender-fluid Fashion - Fashion lines that offer both masculine and feminine options can appeal to a wider variety of shoppers and cater to the growing non-binary and gender-fluid market.
Industry Implications
1. Fashion - Fashion brands can utilize overexposed images and urban landscapes in campaigns to stand out in a crowded and competitive industry.
2. Photography - Photography studios and photographers can experiment with overexposure and urban imagery for clients looking for a fresh and eye-catching campaign.
3. Marketing - Marketing firms can suggest overexposed images and urban landscapes for ad campaigns to their clients, helping them differentiate themselves in the market.