NYC-based cruelty free haircare brand Bumble and Bumble has added to its selection of products with the BB Curl Butter Masque, which works to rehydrate stubborn curls, making for bouncier, shinier, and healthier hair.
The formula is made with a blend of exotic oils that provide the hair with all the nutrients it needs -- helping to instantly detangle strands while providing long-lasting comfort and hydration. To use the BB Curl Butter Masque, the brand recommends that consumers apply as much as they need to the ends of damp hair, and then work the product up towards the scalp while massaging it in. After about 3-5 minutes, they can rinse it out.
The BB Curl Butter Masque is available on the Bumble and Bumble site, as well as from retailers like Ulta.
Curl-Conditioning Masks
The new BB Curl Butter Masque from Bumble and Bumble Deeply Moisturizes
Trend Themes
1. Curl-conditioning Masks - Opportunity for innovative haircare brands to develop products that deeply moisturize and rehydrate curls for healthier hair.
Industry Implications
1. Haircare - Potential for haircare brands to create innovative products that detangle strands and provide long-lasting comfort and hydration.
2. Retail - Opportunity for retailers to stock and sell curl-conditioning masks as a popular and in-demand haircare product.
3. E-commerce - Growing market for online sellers to offer curl-conditioning masks, providing convenience and accessibility to consumers.