The Curiosity Object is a philosophical creation. It is a sculptural display case that questions the idea of beauty and value. Instead of containing the most precious of items, it holds mundane ones such as rocks and even wine stoppers.
Designed by Gaëlle Gabillet and Stéphane Villard of Studio GGSV, the Curiosity Object series is made up of mysterious, partially opaque glass bells that when switched on, reveal what lies within. Encouraging people to observe and reflect, the designers write, "These lights question what is to be looked at: the object or its content? Where are we supposed to be focusing our attention in this day and age?" It shows that individuals and societies give things value if they believe it valuable.
Philosophical Display Cases
Studio GGSV's Curiosity Object Questions Beauty and Value
Trend Themes
1. Questioning Beauty - The trend in creating display cases that challenge traditional notions of beauty and value, encouraging viewers to question their perception.
2. Reflective Design - The trend of incorporating design elements that promote observation and reflection, prompting individuals to reevaluate their attention and focus.
3. Devaluing Preciousness - The trend of displaying ordinary or mundane items in a way that challenges the significance placed on preciousness and highlights alternative forms of value.
Industry Implications
1. Art and Design - Art and design industries can explore disruptive innovation opportunities by creating unconventional display cases that provoke thought and challenge established ideas of beauty and value.
2. Museum and Exhibition - Museum and exhibition industries can adopt reflective design principles to encourage visitors to engage more deeply with the displayed items and reconsider their perception of value.
3. Consumer Goods - Consumer goods industries can capitalize on the trend of devaluing preciousness by reimagining their product packaging and marketing strategies to emphasize alternative forms of value beyond traditional notions of luxury.