The NINDYAA sheets are a collection of bedding made through the collaborative use of cultural designs sourced from artists all around the world. The sheets feature a quality European make paired with illustrations, prints and patterns that are inspired by different regions of the world to bring the sentiment of travelling to the home.
The sheets are used as a canvas of sorts for the work of artists throughout the globe. Each design carries a distinctive story behind a place, allowing consumers to understand the culture through visuals. For example, the PUNJAB sheet set includes a spotted pattern inspired by villages in Northern Pakistan and the use of the circle in the region's architecture. The sheets employ the vivid use of color and textile to translate this message throughout the collections.
Internationally Inspired Bedding
The NINDYAA Sheets Feature Cultural Designs From Global Artists
Trend Themes
1. Collaborative Cultural Designs - Opportunity to create collaborations between designers and artists from different cultures to create unique products with global appeal.
2. Global Inspiration for Home Decor - Opportunity to tap into the trend of bringing elements of different cultures into the home through art and design.
3. Visual Storytelling Through Bedding - Opportunity to use bedding as a medium to showcase the stories and traditions of different cultures, enhancing the consumer experience.
Industry Implications
1. Home Decor - Disruptive innovation opportunities exist for companies in the home decor industry to incorporate globally inspired designs into their product offerings.
2. Art and Design - The art and design industry can explore partnerships with home decor brands to showcase their work on products and reach a broader audience.
3. Textile Manufacturing - Manufacturers in the textile industry can explore new collaborations with artists and designers to produce unique and culturally inspired bedding and textiles.