Ukrainian womenswear label CULTNAKED has introduced an online-exclusive bronze colorway of its best-selling signature KILLA set, a vegan leather bandeau top and matching high-waist straight-leg trousers. The set, a favorite of celebrities like Kendall Jenner, Ariana Grande, and Megan Fox, has sold over 10,000 units since its launch three years ago.
The KILLA Bundle is available in sizes XXS-XXL, exclusively on the brand's website, priced at £422 ($450) for the set, £187 ($210) for the top, and £311 ($330) for the trousers. Despite logistical challenges due to the ongoing war in Ukraine, CULTNAKED continues to produce its entire range at its Lviv-based atelier.
Founded by Lviv-born designer, photographer, and party-girl Mary Furtas, CULTNAKED emerged in 2018 to offer luxury party attire, championing resilience and positivity even in times of adversity. The brand focuses on quality and inclusivity, using innovative, premium eco-fabrics and producing seasonless collections in a full size range.
Ukrainian Womenswear Label
CULTNAKED Launched an Online-exclusive Bronze Colorway in the Killa Set
Trend Themes
1. Online-exclusive Fashion - CULTNAKED's online-exclusive bronze colorway for its best-selling KILLA set indicates the rising trend of brands launching exclusive products digitally.
2. Vegan Leather - CULTNAKED's use of vegan leather for its KILLA set suggests the growing trend of sustainable and ethical fashion as consumers demand more eco-friendly and cruelty-free materials.
3. Seasonless Collections - CULTNAKED's commitment to seasonless collections reflects the trend of brands moving towards more sustainable and minimalist approaches in the fashion industry, reducing the negative impact of fast fashion.
Industry Implications
1. E-commerce - The launch of CULTNAKED's online-exclusive bronze colorway highlights the increasing importance of e-commerce in the fashion industry and presents opportunities for disruptive innovation in digital retailing.
2. Sustainable Fashion - CULTNAKED's use of innovative, premium eco-fabrics and vegan leather indicates the potential for disruptive innovation in sustainable fashion, which is becoming increasingly important to consumers and the environment.
3. Luxury Fashion - CULTNAKED proves that luxury fashion can still focus on inclusivity, quality, and sustainability, presenting opportunities for disruptive innovation in the industry to combine luxury with ethical fashion practices.