Rugged Jewelry Brand Timepieces

The Tiffany & Co. CT60 DLC Watch Breaks Brand Tradition

Tiffany & Co. is a brand associated with that signature blue, lots of sterling silver and diamonds, but the Tiffany & Co. CT60 DLC Watch deviates in order to offer gentlemen a demure timepiece option. Keeping a completely monochromatic aesthetic, the watch features a stainless steel case that has been coated with black DLC and a white metal appliqué that is finished with a date window at the bottom and accompanying dials.

The Tiffany & Co. CT60 DLC Watch comes in two variations including the 40mm time-only style and the 42mm chronograph in order to satisfy preferences for more simplicity or functionality, respectively. The timepiece features a black and gray material strap in order to add softness and an unexpected level of casualness to the high-end timepiece.
Trend Themes
1. Monochromatic Watch Design - Designing watches with all components in the same color presents an opportunity for luxury brands to offer more demure options for their customers.
2. Functional and Non-functional Watch Styles - Offering watches with a variety of functions and design features allows luxury brands to appeal to customers with different preferences.
3. Material Experimentation for Watch Straps - Exploring the use of unexpected materials for watch straps presents an opportunity for luxury brands to add a unique touch to their timepieces.
Industry Implications
1. Luxury Watchmaking - The luxury watchmaking industry can benefit from exploring innovative design features to appeal to a wider range of customers.
2. Jewelry Design - Jewelry designers can expand their product offerings and customer base by incorporating watchmaking into their brand portfolio.
3. Fashion and Accessories - Fashion and accessories brands can add luxury timepieces to their lineup and differentiate themselves from competitors by experimenting with innovative design features.

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