Inspired by cryotherapy, Clarins created the online-exclusive Cryo-Flash Cream-Mask as a powerfully cooling, anti-aging treatment. This formula promotes firmer, lifted and radiant-looking skin with a potent cocktail of ingredients, including an M.G.A. molecule derived from menthol and organic evening primrose extract—a Clarins-exclusive organic plant. This cooling cream is said to deliver visible results from the first application, thanks to this dual molecular and plant technology capable of reproducing the mechanisms of cold on the skin.
Consumers who appreciate sensorial feedback that their skincare is in fact working will appreciate the "intense and immediate cryo effect" as this icy, high-performance face mask glides across the skin. Harnessing the cooling and soothing properties of cryotherapy, this product supports skin rejuvenation, reduced inflammation and a refreshing sensation without a trip to a clinic.
Intense Icy Face Masks
Clarins' Cryo-Flash Cream-Mask Features Dual Molecular & Plant Technology
Trend Themes
1. Cryo-therapy Skincare - Skincare products inspired by cryotherapy are leveraging the cooling properties to promote firmer, lifted, and radiant-looking skin.
2. Dual Molecular Technology - The use of dual molecular technology in skincare products is delivering visible results from the first application.
3. Sensorial Feedback - Consumers are seeking skincare products that provide intense and immediate cryo effects as a sensory indication of effectiveness.
Industry Implications
1. Skincare - The skincare industry can explore the potential of cryotherapy-inspired products to create novel anti-aging treatments.
2. Cosmetics - Cosmetic companies can incorporate dual molecular technology into their skincare products to offer more effective solutions.
3. Wellness - The wellness industry can tap into the demand for sensorial feedback in skincare by creating cryotherapy-inspired products that provide intense and immediate cryo effects.