Whole Earth is an official supplier to Team GB for the upcoming Tokyo Olympic Games and the brand created an exclusive crunchy nut butter to celebrate the team. The limited-edition peanut butter created in support of Team GB is made with roasted nuts, which gives it a naturally rich, golden color and a deep flavor.
To play up the gold theme, the packaging for the limited-edition peanut butter product reworks the brand's classic jars to look like gold medals, complete with a golden union jack. In keeping with Whole Earth's approach to sustainability, the nut butter jars and seals are completely plastic-free.
Packed with plant-based protein and all-natural ingredients, the peanut butter spread will be supplied to Team GB to keep them nourished and fueled.
Commemorative Peanut Butter Jars
Whole Earth Golden Roasted Crunchy Nut Butter Celebrates Team GB
Trend Themes
1. Limited-edition Food Products - Creating limited-edition food products for events and celebrations can motivate customers to make purchases and also increase brand exposure.
2. Sustainable Packaging - Developing packaging that is sustainable and plastic-free can resonate with eco-conscious consumers and position the brand as environmentally responsible.
3. Plant-based Protein - With the growing interest in plant-based protein, developing products that incorporate this ingredient can attract health-conscious consumers.
Industry Implications
1. Food and Beverage - This trend is especially relevant to food and beverage companies that can develop and market limited-edition products to appeal to a wider audience.
2. Sustainability - Sustainable packaging can be applied to a variety of industries, including food and beverage, beauty, and fashion, creating opportunities for innovation and differentiation.
3. Health and Wellness - Incorporating plant-based protein can be particularly relevant for companies in the health and wellness space, including food and supplement companies.