Lagonda is an Aston Martin-branded extension that focuses on the niche ultra-luxury market and the latest release from the spin-off is a fully electric, all-terrain crossover vehicle.
The silhouette of the car answers to futuristic sensibilities. Set to debut at the Geneva Motor Show, the auto is said to "combine the best of form and function." The exterior of the car boasts a deep green coloring, while the interior is optimized for maximum comfort during normal and autonomous driving. The chairs inside the crossover vehicle can be rearranged to "create a room-like environment." Features like speakers and air conditioning vents are swiftly hidden, creating a minimal and elegant aesthetic.
The Lagonda all-terrain crossover vehicle is expected to enter its production stages around 2022.
Futuristic All-Terrain Crossover Vehicles
Aston Marton's Lagonda is the Epitome of Auto Luxury
Trend Themes
1. Ultra-luxury Electric Vehicles - Disruptive innovation opportunities include creating ultra-luxury electric vehicles that combine futuristic design and maximum comfort.
2. Futuristic Sensibilities in Automotive Design - Opportunities for disruptive innovation lie in developing vehicles that embody futuristic design elements and optimize form and function.
3. Minimal and Elegant Aesthetic in Car Interiors - Innovative opportunities can be found in designing car interiors with a minimal and elegant aesthetic that seamlessly hides features like speakers and air conditioning vents.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation can be pursued by automotive manufacturers in the production of ultra-luxury electric vehicles with futuristic design elements.
2. Luxury Goods - Opportunities for disruptive innovation exist in the luxury goods industry by creating products that combine ultra-luxury features and futuristic design.
3. Interior Design - Innovative opportunities in interior design can be explored by incorporating minimal and elegant aesthetics in car interiors.