Another series of ultra cool shades you could be rocking this summer comes from the Crooks and Castles Summer 2011 collection -- and yes ladies, that's Drake who's the face for the campaign.
The Crooks and Castles Summer 2011 eyewear line brings back some old classics and modernizes them so that the current generation can enjoy them as their own. The thick frames are beautifully patterned and look truly durable, so quality isn't lacking here at all. There's the choice of square frames, which has more of a retro look, and there's the choice of aviator frames that are nicely rounded out on the bottom.
With so many brands going after vintage designs, these Crooks and Castles Summer 2011 shades definitely contribute to this ongoing trend.
Modernized Classic Shades
The Crooks and Castles Summer 2011 Line is Vintage and Contemporary
Trend Themes
1. Vintage Eyewear - The modernization of classic shades taps into the ongoing trend of vintage designs, providing opportunities for brands to create unique and stylish eyewear.
2. Patterned Frames - The beautifully patterned frames in the Crooks and Castles Summer 2011 collection offer a disruptive innovation opportunity for eyewear companies to create visually striking and durable eyewear options.
3. Retro-inspired Styles - The square frames and aviator frames in the Crooks and Castles Summer 2011 line cater to the demand for retro-inspired eyewear, presenting an opportunity for brands to capture the nostalgia market.
Industry Implications
1. Eyewear - The modernization of classic shades in the Crooks and Castles Summer 2011 collection showcases an innovation opportunity for the eyewear industry to create trendy and durable products.
2. Fashion - The vintage and contemporary mix in the Crooks and Castles Summer 2011 eyewear line aligns with the ongoing fashion trend of blending classic and modern styles, offering opportunities for fashion brands to create unique accessories.
3. Advertising - Featuring Drake as the face of the Crooks and Castles Summer 2011 eyewear campaign presents a disruptive innovation opportunity for advertisers to tap into the power of celebrity endorsements to promote fashion products.