The croissant-donut hybrid inventor Dominique Ansel and New York-based artist Gabriel Urist collaborated to release a cronut necklace just in time for Valentine's Day.
The extremely exclusive capsule pendent contained flakes of cronut that were cast in brass. In addition to the pastry-themed jewelry, you also received two Hallmark holiday-inspired cronuts that were filled with a sour cherry jam and covered with cherry blossom ganache and citrus sugar as part of the $100 #CronutIsForever gift set. If you haven't purchased it yet, you are out of luck. Only 100 were made available on February 11th at 3pm.
The limited edition cronut necklace is clearly for fans of the famous flaky dessert, as it is literally like wearing a piece of it around your neck.
Cronut Capsule Jewelry
The Romantic Limited Edition Cronut Necklace Contains Bronze-Cast Flakes
Trend Themes
1. Pastry-inspired Accessories - There is potential for other bakeries to collaborate with jewelry brands to create unique accessories inspired by their iconic pastries.
2. Limited Edition Food Gifts - Brands can look into creating exclusive food gift sets to boost sales during special occasions, similar to the cronut necklace and gift set collaboration for Valentine’s Day.
3. Brass-casting Edibles - There is room for innovation in the process of casting food items in metal as a form of jewelry. This could potentially become a trend in the fashion industry.
Industry Implications
1. Bakery - Bakeries can collaborate with jewelry brands to create unique accessories inspired by their iconic pastries to appeal to a wider audience and increase revenue.
2. Gift - Brands can look into creating exclusive food gift sets to boost sales during special occasions, such as Valentine’s Day, to capture more market share in the gifting industry.
3. Fashion - Fashion brands and jewelers can explore the potential of casting food items in metal as a form of jewelry, creating unique items for consumers seeking unusual and innovative accessories.