The Lacoste #Crocoseries collection is the latest collaboration line between the heritage French sportswear brand and Friend’s With You, Jeremyville and Jean-Michel Tixier. The designers reinvent Lacoste's iconic crocodile insignia while also experimenting with bold prints and graphics.
The Lacoste #Crocoseries collection highlights matching printed separates by Jeremyville, remixed crocodile tees by Jean-Michel Tixier and classic crocodile-accented sweatshirts, polos and more that are adorned with Friends With Your character imagery. These pieces feature charming embroidery details, whimsical logos and more, while staying true to Lacoste's timeless and comfortable aesthetic.
By collaborating with well-known artists, Lacoste targets Millennial and Gen-Z audiences with an appreciation for expressive and one-of-a-kind apparel. The brand is known for transcending generations and highlights whimsical pieces that are also wearable and versatile with this latest collaborative collection.
Playful Collaboration Apparel
The Lacoste #Crocoseries Collection is a Collaboration with Artists
Trend Themes
1. Collaborative Fashion - The Lacoste #Crocoseries collection showcases the trend of collaboration between fashion brands and artists, creating unique and expressive apparel.
2. Millennial and Gen-z Targeting - Lacoste's collaboration with well-known artists is a strategy to appeal to younger generations who value individuality and self-expression in their clothing choices.
3. Whimsical and Versatile Designs - The collection emphasizes the trend of playful and versatile fashion, combining charming embroidery, whimsical logos, and timeless comfort.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to collaborate with artists and create unique and expressive clothing lines.
2. Apparel Retail - Retailers can target younger consumers by offering whimsical and versatile designs that resonate with Millennial and Gen-Z preferences.
3. Art and Design - Artists and designers can form collaborative partnerships with fashion brands to showcase their work and create innovative and imaginative apparel.