Although the popular TV show CSI has glamorized the idea of crime scene investigation, there is still some exciting truth behind each episode and the Criminology and Criminal Justice brochure demonstrates just that. An interactive package that sets out what to expect from this program, it is modeled after an actual CSI evidence pack.
Cleverly put together by Australian ad agency Junior for the Griffith University, the Criminology and Criminal Justice brochure shows just how important it is for post secondary institutions to advertise what they have to offer in a way that is engaging and insightful for younger generations. As much as education is touted as necessary these days, many young adults are forgoing it for more practical experiences.
The Criminology and Criminal Justice brochure would certainly lure me in.
CSI Package Pamphlets
The Criminology and Criminal Justice Brochure is as Exciting as the Program
Trend Themes
1. Interactive Brochures - Interactive brochures are a disruptive innovation opportunity for educational institutions to engage and inform younger generations.
2. Experiential Education - Experiential education provides a disruptive innovation opportunity for post-secondary institutions to attract students who prioritize practical experiences over traditional education.
3. Gamification in Marketing - Using gamification techniques in marketing materials like brochures presents a disruptive innovation opportunity to grab the attention of younger audiences in creative and engaging ways.
Industry Implications
1. Education - The education industry can leverage interactive brochures to enhance their marketing strategies and attract potential students.
2. Criminal Justice - The criminal justice industry can utilize experiential education to train future professionals and bridge the gap between theory and practice.
3. Advertising and Marketing - The advertising and marketing industry can explore gamification techniques to create interactive and captivating materials that resonate with younger target audiences.