Crawl Bars is preparing to become the latest and one of the most exciting entrants into the burgeoning insect protein space with the advent of its cricket bars, which are targeted towards outdoor adventurers, explorers and extreme athletes in search of more nutritious and less ecologically damaging alternatives to conventional protein and granola snacks.
These cricket protein bars bars, which are set to be offered in blueberry almond and chocolate peanut varieties to start with, are made with ground-up crickets, which have been slowly crawling into the public consciousness as a healthy and acceptable source of protein. In fact, crickets are feted as a nutritional powerhouse due to the fact that they contain comparable amounts of Omega-3 as salmon, and completely knock spinach out of the park when it comes to iron content. As a complete protein, cricket protein contains all nine essential amino acids. With 9g and 11g of protein per bar respectively, the blueberry almond and chocolate peanut Crawl Bars offer a healthy dose of protein in the form of a bar whose flavor and texture are said to bely the presence of their core ingredient.
What's more, consuming Crawl Bars can also be a way for you to make your small but not insignificant contribution toward a healthier planet. Cricket-rearing is known to produce a miniscule fraction of the amount of methane per pound of protein compared to cattle, and has been endorsed by the UN and leading food scientists as a promising new source of nutrition. Crickets also use up a scarcely visible percentage of land and water per pound of protein compared to cows.
While Crawl Bars promise serious bodily benefits as well as a sustainability-minded ethos, the startup is also building a brand that is based around adventure and fun, led by its quirkily charming mascot 'Chipper' the cricket. With plans to sponsor athletes across a range of adventure and outdoor sports, Crawl Bars is bravely hopping forward to carve out a niche for itself as the go-to cricket protein bar of choice for people who need fuel for their adventures.
The Crawl Bars are currently available for pre-order, with $20 fetching you a six-pack of your chosen flavor.
Protein-Packed Cricket Bars
The New 'Crawl Bars' are High In Nutrition and Low In Carbon Footprint
Trend Themes
1. Insect Protein Space - The growing popularity of insect-based protein sources creates opportunities for new entrants to the market who can capitalize on consumers' increasing interest in sustainable and nutritious snack options.
2. Alternative Protein Sources - The use of alternative protein sources such as cricket powder creates opportunities for companies to develop new products that cater to the needs and values of consumers who prioritize sustainability and health.
3. Adventure-driven Food Products - The emergence of adventure-driven food products such as Crawl Bars offers opportunities for companies to appeal to consumers who prioritize outdoor activities and seek convenient, nutritious, and tasty snacks while on-the-go.
Industry Implications
1. Fitness and Sports Nutrition - Crawl Bars' cricket protein bars offer opportunities for companies in the fitness and sports nutrition industry to expand their product lines and appeal to adventure-driven consumers who prioritize sustainable, nutritious, and convenient snacks.
2. Healthy Snacks - The use of cricket powder in Crawl Bars highlights an opportunity for companies in the healthy snacks industry to offer tasty and nutritious alternatives to traditional snacks, and to appeal to consumers who prioritize sustainability and health.
3. Sustainability and Environment - Crawl Bars' emphasis on sustainability and the use of cricket powder creates opportunities for companies in the sustainability and environmental industries to develop new products that align with the values of consumers who prioritize responsible and eco-friendly consumption habits.