The Ojuara Tapiocaria Cafe is a colorful crepe shop serving up the regional dish in Campinas, Brazil. Located within the Iguatemi Campinas Mall, the hybrid cafe and retail space is outfitted in folk art patterns in bright colors that represent the history of tapioca in the country.
Although many people think of the tapioca pearls featured in bubble tea when they hear "tapioca," in this case the starchy substance is included as a main ingredient in the Brazilian dish known as tapioca, but refers to a corn-based crepe.
Imagery included in the Ojuara Tapiocaria Cafe's interior was taken from "modernism, traditional folk flags, calligraphy from indigenous tribes, the ornaments traditionally drawn on trucks and 'cordel' folk literature," according to the designer firm's statement.
Folk Art Crepe Shops
The Ojuara Tapiocaria Cafe in Brazil Serves Up the Regional Dish
Trend Themes
1. Folk Art Patterns in Retail Spaces - There is an opportunity for designers to incorporate regional folk art patterns in retail spaces to create a unique atmosphere and draw in customers.
2. Innovation in Regional Cuisine - Providing regional cuisine in a modern and aesthetically pleasing way can be a disruptive innovation opportunity for the food industry.
3. Hybrid Cafe and Retail Space - Combining a cafe and retail space can differentiate a business from others in the food and retail industries.
Industry Implications
1. Food Industry - The food industry can benefit from implementing regional cuisine in an aesthetically pleasing way to attract customers.
2. Retail Industry - The retail industry can benefit from incorporating regional folk art patterns to create a unique and recognizable atmosphere.
3. Interior Design and Decor Industry - The interior design and decor industry can benefit from creating spaces that fuse different cultural elements to evoke a specific mood or sense of place.