BBC ICECREAM works in collaboration with Crenshaw Skate Club on a new collection alongside one another highlighting the liberated spirit of skateboarding. The new range is designed in part by the brand's founder Tobias McIntosh and shines a spotlight on the different skateboard communities of color in Los Angeles.
Together, the four-piece collection is highlighted by vibrant hues. It is made up of a hoodie, tee, trucker hat, and skate deck -- all of which are marked with bright co-branding details and graphic design that references both logos. The skate deck leads the range as it is detailed with the graphic on top of a gradient sunset look as the background along with the BBC ICECREAM logo all over.
Co-Branded Graphic Skate Capsules
Crenshaw Skate Club Joins BBC ICECREAM on a Collection
Trend Themes
1. Co-branded Skate Fashion - Opportunity for other skate brands to collaborate with fashion companies and create exclusive collections.
2. Diversity in Skateboarding - Movement towards more representation and inclusivity in skateboarding culture, leading to opportunities for diverse and inclusive branding.
3. Graphic Design in Skateboards - Incorporation of unique and vibrant graphic design in skateboard culture, leading to opportunities for artists and designers to showcase their work.
Industry Implications
1. Skateboarding - Skate companies can partner with fashion brands to create unique branded collections that appeal to a wider audience.
2. Fashion - Fashion companies can collaborate with skate brands in creating trendy and exclusive collections for a youthful market.
3. Graphic Design - Graphic designers and artists have the opportunity to showcase their work on skateboards and other skate accessories for a broader audience.