While summer may be in full swing, Mars is already thinking ahead to Halloween 2019 with the debut of its new Creepy Cocoa Crisp M&M's. While the name suggests these new candies might be on the spooky side, the new M&M's look nothing short of delicious.
The new Creepy Cocoa Crisp M&Ms are described as having a "crisp cocoa center with a layer of dark chocolate." In other words, the inside of the candies will be similar to Cocoa Krispies cereal, with a satisfying crunch in every bite. Of course, the outside of the candies also boast festive autumnal colors, including red, orange, and brown.
While it may seem a little early for spooky season, Instagram twins @mnmtwinz have already spotted the candies at a Target in College Point, New York.
Cereal-Studded Chocolate Candies
The New Creepy Cocoa Crisp M&M's are Here for Halloween 2019
Trend Themes
1. Spooky-season Treats - There is an opportunity for companies to create unique and delicious treats that capture the spirit of Halloween.
2. Cereal-inspired Snacks - Disruptive innovation can come from incorporating popular cereals into different types of snacks to create new and exciting flavor combinations.
3. Colorful Seasonal Packaging - Brands can explore seasonal packaging designs to make their products stand out during festive periods like Halloween.
Industry Implications
1. Confectionery - Innovations in confectionery can involve the incorporation of unexpected textures like cereal in candies and chocolates.
2. Snack Food - Snack food companies can explore the incorporation of cereal-inspired flavors into their product lines to offer unique snacking experiences.
3. Packaging - The packaging industry can explore creating seasonal designs for product packaging to cater to holidays like Halloween.