A UK based glamour model Jordan, AKA Katie Price, is planning the release of her own credit card to be aimed at young women with the design of the card to be "pink and fluffy" to appeal to young women. Jordon already has a string of products to her name including jewelery for Argos, haircare range (pictured) and TWO autobiographies.
Consumer groups are in uproar about the irresponsible approach to credit cards with calls for it to be banned. Defending the decision the spokespeople for the model claimed it would be a Jordon credit card product - not simply something she would put her name too.
But surely a topless model who has managed to make themselves a millionaire thirty times over from taking their clothes off can't be a bad example of managing finances?
if it goes ahead Katie price would be the first UK star to front their own credit card - four years ago this was a trend kicked launched by Donald Trump and music Russell Simmons.
Adult Model Targets Young Women
Jordon Launches Credit Card
Trend Themes
1. Personal Branding - The trend of celebrities and influencers launching their own credit cards presents an opportunity for personal branding and reaching a niche target audience.
2. Youth-focused Marketing - Creating credit cards designed specifically for young women opens up avenues for youth-focused marketing strategies and brand loyalty among this demographic.
3. Controversial Endorsements - The trend of public figures endorsing credit cards creates controversy and raises questions about responsible financial practices, leading to conversations about ethics and consumer protection.
Industry Implications
1. Personal Finance - The launch of celebrity-branded credit cards disrupts the personal finance industry by introducing new players, marketing strategies, and target demographics.
2. Fashion and Beauty - The intersection of fashion and beauty industries with the credit card market presents opportunities for collaborations and innovative designs that appeal to specific consumer segments.
3. Consumer Advocacy - The controversy surrounding celebrity-backed credit cards calls for enhanced consumer advocacy measures and regulations within the financial industry.