In its latest search for interns, credit card company MasterCard has released an interactive futuristic space-themed video to get interns thinking about the future of money.
The story line of the video is a bunch of a people waiting in line to board a space shuttle, but the grandma in line only has change. So while she's standing there fumbling through her Mary Poppins purse for nickles and dimes, a huge meteor collides with the moon. If only grandma had been up with the current times and had interact! The whole meteor collision could have been avoided.
The comic book style drawings in the video are quirky, funny and highlight the outdated use of cash as payment. With futuristic space as the context, MasterCard cleverly asks interns to submit their resumes and share their "common cash problems" while simultaneously promoting the speed and simplicity of interact.
Cosmic Credit Card Ads
The MasterCard Futuristic Space Ad is a Clever Way to Attract New Interns
Trend Themes
1. Futuristic Advertising - There is an opportunity for businesses to create immersive and engaging ads that feature futuristic themes to attract and retain young talent.
2. Interactive Recruitment - Companies can engage potential candidates through interactive recruitment methods, such as videos and games, to raise awareness and interest in their brand and opportunities.
3. Cashless Society - As more and more consumers rely on electronic payment methods, there is an opportunity for businesses to develop innovative payment systems that are safe and convenient for their customers.
Industry Implications
1. Credit Card Companies - Credit card companies can leverage futuristic themes and innovative ad campaigns to attract new interns and young talent.
2. Recruitment Services - Recruitment services can offer interactive recruitment methods to clients to help them stand out and attract the best candidates for their open positions.
3. Payment Processing - Payment processing companies can break into the market by offering innovative electronic payment methods, such as mobile payments, to meet the needs of tech-savvy consumers.