There is now a smartphone app that can be used to actually bring your clothes to life! ‘ASOBERU-T’ is a new t-shirt designed by Japan-based company Dentsu.
By combining fashion with technology, Dentsu has made it possible for consumers to have an interactive experience with their clothes. All they need to do is download the app and the fun begins!
By directing the phone at the clothes, the app recognizes the designs, causing them to pop out of the shirt for a 3D experience. People can play with the animations, as well as create fun experiences with the additional features included. The best part is you can share the fun you’re having with your friends by uploading your experiences to social networking sites. View other people’s fun, get ideas and show off your awesome creations!
Animation Pop-Up Shirts
These Creative Tech Clothes Offer a Unique Fashion Experience
Trend Themes
1. Interactive Fashion - Combining fashion and technology to create interactive clothing.
2. Augmented Reality Clothing - Bringing designs to life with the use of augmented reality technology.
3. Social-shareable Clothing - Creating clothing that offers a unique social media sharing experience with friends and followers.
Industry Implications
1. Fashion Industry - Innovating by incorporating technology to enhance clothing designs.
2. Tech Industry - Developing mobile apps and augmented reality technology to expand the capabilities of interactive clothing.
3. Marketing and Advertising Industry - Utilizing augmented reality technology for creating unique marketing campaigns that enhance brand awareness.