This is the work of Ukrainian ad agency Psyho Studio. They were commissioned to create the work for a travel agency to promote global tourism.
"Madagascar, a Piece of the World" is a rough translation of the name of this beautiful campaign which shows other "pieces" from other parts of the world.
I see Japan (cherry trees), England (Stonehenge) and maybe the Caribbean (palm trees). This is one of the cutest and most creative print ads I have seen so far.
Visual Pieces of Paradise
Madagascar, a Piece of the World
Trend Themes
1. Global Tourism Campaigns - There are opportunities for disruptive innovation in creating visually stunning and creative travel ads to attract more tourists to different parts of the world.
2. Localization of Ads - Ad agencies can create ads that showcase world-famous landmarks from different parts of the world to promote local tourism and create a sense of pride in the local population.
3. Tourism Promotion Using Art - Artistic campaigns that utilize creative interpretations of famous landmarks can be a promising way of promoting tourism in lesser-known parts of the world.
Industry Implications
1. Tourism Industry - The tourism industry can benefit from using visually stunning and creative travel ads to attract more tourists to different parts of the world.
2. Advertising Industry - The advertising industry can develop campaigns that showcase world-famous landmarks from different regions of the world to promote local and international tourism.
3. Art and Design Industry - The art and design industry can create campaigns that incorporate creative interpretations of famous landmarks to promote tourism in lesser-known destinations and different parts of the world.