The Create Your Own Revolution campaign by el Botón-Mango invites emerging talents around the world to participate in an international fashion design competition and become real revolutionaries with a chance to change fashion's shapes, colors and trends.
The film by Eugenio Recuenco stars Andrej Pejic, a top model on the global fashion scene, sitting on a chair balanced on a pile of broken mannequins, ripped paper and other fashion-related things that are stacked like a pyramid. Due to Pejic’s vast popularity in the fashion world and his ambiguous modeling style makes him a perfect fit to sell the challenge. The campaign registration period started February 15, 2011, and designers will have until the July 31, 2011, to enter the competition.
If you’re an emerging and talented fashion designer, you’ll definitely want to be part of this campaign. For more information visit Mango Fashion Awards 4th Edition.
Fashion Revolution Campaigns
El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge
Trend Themes
1. International Fashion Design Competition - Opportunity for emerging talents to revolutionize the fashion industry through their innovative designs.
2. Ambiguous Modeling Style - Utilizing models with ambiguous styles can challenge traditional perceptions of fashion and attract attention.
3. Create Your Own Revolution Campaign - Empowering designers to change the shapes, colors, and trends of the fashion industry through a global challenge.
Industry Implications
1. Fashion Design - The fashion design industry can benefit from new and innovative ideas showcased through international competitions.
2. Modeling - The modeling industry can explore the potential of diverse and ambiguous styles to disrupt traditional fashion norms.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on campaigns that empower individuals to revolutionize an entire industry.