Home furnishing brand Crate and Barrel has changed its Land of Nod line into the new Crate and Kids with a focus on comfortable and playful pieces for kids' bedrooms. The brand is known for it's high-quality products, and the new children's line is set to meet those standards.
The line offers all types of home furnishings such as bedding, cribs, pillows, carpets and fun wall prints -- adding a pop of excitement to any kids room. By downsizing the brand's most popular and modern pieces, Crate and Kids will offer tranformative items that can grow with children; such as the new crib that can be converted into a single bed.
The new Crate and Kids line by Crate and Barrel will be available online and in store on April 4th.
Playful Children's Furnishings
Crate and Barrel's Land of Nod Line Was Converted to Crate and Kids
Trend Themes
1. Transformative Kids Furnishings - There is an opportunity to innovate by creating children's furnishings that can adapt and grow with the child, such as convertible cribs.
2. Playful Home Decor for Kids - The demand for fun and exciting home decor items for children's bedrooms presents a disruptive opportunity for designers and manufacturers.
3. High-quality Children's Furnishings - Creating durable and well-designed furnishings for kids that meet the same standards as adult furniture can disrupt the children's furnishings industry.
Industry Implications
1. Home Furnishings - Incorporating playful and transformative elements into home furnishing products for children can drive innovation in the industry.
2. E-commerce - Developing online platforms to sell children's furnishings that provide a convenient shopping experience for parents can be a disruptive innovation opportunity.
3. Interior Design - Adapting interior design services to cater specifically to children's bedrooms and incorporating fun and versatile furnishings can create a disruptive niche in the industry.