If you're the kind of person who thinks the cranberry sauce is the star of any holiday dinner, you'll want to pick up a case of Cran-Ber-Ritas. While not exactly new, the canned cocktail seems to be making a triumphant return after a few years off the shelf.
Cran-Ber-Ritas are essentially canned sparkling margaritas with a seasonal, cranberry-flavored twist. The drink was created by Anheuser-Busch and released under the RITAS brand. The canned cocktail originally made its debut a few years back, but then disappeared from the market. It was only because of cranberry-loving fans that the sweet and tart drink is back. As RITAS puts it online, it's time to "pop open a can and get those fall vibes started!"
Canned Cranberry Margaritas
Cran-Ber-Ritas are Here to Become the Drink of the Holiday Season
Trend Themes
1. Canned Cocktails - Canned cocktails are making a comeback as consumers look for convenient and unique drinking experiences.
2. Seasonal Flavors - Seasonal flavors are becoming increasingly important in the beverage industry, providing opportunities for companies to differentiate their products.
3. Consumer-driven Products - Companies can leverage consumer demand for specific products, such as cranberry-flavored cocktails, to create successful and marketable products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the growing trend of canned cocktails and seasonal flavors to appeal to consumers looking for unique and convenient drinking experiences.
2. Beverage Packaging - The growing popularity of canned cocktails and consumer-driven products highlights the potential for innovation in beverage packaging to improve portability, sustainability, and convenience.
3. Consumer Goods - Consumer goods companies can leverage consumer preferences for seasonal flavors to create new and innovative products that resonate with audiences.